Latest Updates The next call for applications for admission to RVU’s Ph.D. programmes will be announced in March 2026. | 1. “Open House for AY 2026–27” on 7 February 2026 | 9.30 am–4.00 pm | RV University, Bangalore. To register, click here | 2. KEA/CET/GOVT QUOTA—Fee details for 1st year B.Tech. CSE (Hons) AY 2025–26 | 3. Information submitted to UGC for inspection purpose | 4. ⁠UGC Public Self Disclosure | 5. B.Tech.(Hons.) JEE (Main) admission process time line | CET Code: E285

Manjesha C

Manjesha C

Associate Professor

About

Dr. Manjesha C is a seasoned management academician with a strong integration of industry and academic experience. He brings over 13 years of extensive corporate exposure in Sales, Marketing, and Business Development, having worked with leading multinational organizations such as GlaxoSmithKline Consumer Healthcare, L’Oréal Paris, and Abbott Healthcare. His professional experience includes expertise in channel management across General Trade and Modern Trade, market expansion, go-to-market strategies, and operational execution across diverse markets.

In addition to his industry background, Dr. Manjesha has over seven years of academic experience, during which he has contributed to teaching, corporate relations, placements, and institutional development initiatives at reputed higher education institutions. He holds a Ph.D. in Management from XIME, University of Mysore, and is KSET qualified. His academic and research interests focus on contemporary marketing practices, technology adoption, and industry-oriented research, with publications in peer-reviewed journals. His teaching philosophy emphasizes experiential learning, industry relevance, and holistic student capability development, aimed at preparing students for dynamic managerial roles in a competitive business environment.

"Give every day a chance to become the most beautiful day in your life"

    Factors Driving Adoption and Usage Behaviour of Over-the-Top Streaming Services
  • Systematic Literature Review and Development of Conceptual Model- https://doi.org/10.52783/eel.v14i2.1543 (ABDC - C)
    • Exploring adoption of Connected TV for OTT Streaming
  • A Synthesis of Technology Acceptance Model (TAM) and Uses and Gratification Theory (UGT) - https://doi.org/10.52783/jier.v4i3.1808 (ABDC - C)
    • Electronic Certification Courses in Resume as Prognosticators of Gateway to Interviews
  • World Journal of Management and Economics - https://wesro.org/volume-16-issue-01/ (ABDC – C)

  • Dr. Manjesha has published research papers in international journals on technology and consumer behaviour.
  • Research Interests
  • Technology Adoption, Sales and Distribution, Brand Management

  • Earned employee merit award in Glaxo Smithkline. Best product launch for Womens Horlicks and Sensodyne.

Associate Professor

Institute: School of Business

MBA, PhD

1